Once you`ve hired a content writer, the next step is to conduct a content interview. When you write about keywords for topics, it can appeal to multiple keyword phrases, not just one per blog post. Not only is it incredibly vague and unnecessary, but it can easily lead you in the wrong direction. If the majority of your clients are stay-at-home moms, the content you write should target them, not high-flying business people, because they have a very specific set of issues and concerns that your content needs to talk about. Now that your skeleton is ready, you can start filling in the gaps with answers to these specific questions. All your research will now be directed towards answering these limited questions. Keep in mind that there may be more questions about each skeleton with unlimited possibilities. It is possible to write a book on any topic, even on how to file a consumer case. However, your task here is to write just enough to cover 1500-2000 words. If you want to write more and answer important questions, do so in another article. When you have finished answering all these questions, you have finished your article.
Here`s a good idea: “Colorado`s Department of Escrow Audits [I`m making this up; Don`t burden me with facts] has launched audits of 25 companies in the past six months and threatened to be even more aggressive in the future. These audits typically cost $3 million and result in fines of $100 million each. In the attached article, we explain the three free steps a company can take to completely eliminate the possibility of becoming the target of one of these audits. Recommendations are often the best way to find a reliable writer. However, if you can`t access your professional network to find a writer, you can place a job posting on Craigslist or another online job board. Here are ten tips for creating a job posting for a web content author. Documents filed with the court, including briefs and memoranda, include fact-finding and case research, situation analysis, presentation of information, and oral argument. To be an experienced legal writer, lawyers must be authoritarian, credible and persuasive in their writing. The following legal writing tips will help you improve your drafting. Unfortunately, article marketing takes time.
While starting a blog on your company`s website or contributing to another site in your niche sounds simple, choosing topics, editing content, and optimizing what you write requires skills that go far beyond what many lawyers practice. At Lawyers Writing for Lawyers, our lawyer understands both law and article marketing – meaning you can get the informative content you need without having to invest a lot of time. Our team of experts knows exactly which law firm websites need to stand out from the rest. To learn more about how we can support your business, contact us today. By studying and understanding how others write and structure their pieces, you will get an idea of the overall format of a legal document. You can then incorporate your ideas and writing style. You can also ask your colleagues for examples of their work or join communities and forums to get examples. Law firms can also benefit from creating location pages that target specific cities or other geographies. Perhaps best of all, however, you learn to think systematically and strategically when writing article by article. It is a fantastic exercise for a lawyer to continually write about practical legal issues. He keeps your knowledge sharp, your arguments ready and a solid reputation.
Also, keep in mind that even if your firm has a lot to say on various legal topics, potential clients probably won`t be able to digest too much information at once. For example, ask them to explain the types of bankruptcies or bodily injuries to educate the public. And over time, people will see the company as an authority in their respective field that can generate leads. Your excerpt serves 1 main purpose – it articulates a person whose attention has been captured a little more on your article by your title. It should be concise, incisive and explanatory – and short. The last point I would like to raise is about the culture of the company, so only you can judge whether this applies to you. The way many companies are structured is with individual departments run by highly experienced people who know a lot about the law and nothing about writing marketing content, which I think is fair enough. If your firm needs experienced legal content writing for website and landing page development, blog and article marketing, interactive campaigns, social media, emails, or newsletters, Lawyers Writing for Lawyers can help. Contact us and find out why article marketing can help your business increase its bottom line.
Second, the sad truth is that a lot of legal marketing content written by lawyers is not that good. Of course, the knowledge of the law is there, but often it lacks the structure or tone required to be truly engaging. While this isn`t always the case, lawyers often write for lawyers, which is great if your audience is lawyers, but otherwise less useful. As long as you`ve taken the trouble to write this damn thing, you might as well use it to the fullest.